Childish Gambino (This is America)

Overall Themes:

Racism
Gun Violence (against black people)
Police brutality
Materialism in the modern HipHop culture
Willful ignorace towards social issues
Ignorance fueled by media distractions
Stampede panic in the society
- Everybody tries to flee from what they are afraid of
- In the end it looks like everybody is coming for you
- Ultimately everybody is afraid and (mentally/ideologically) runs from the society that is just as afraid (of the same things) as they are

Observations

Focus on the dance moves and appearances
Incredible how desensitized people are against people getting shot in the video
A lot of the reaction videos show a disbelief towards the first shooting,
Also a lot of videos show a disbelief by laughter or a general confusion about the first shooting.
Generally most reaction videos depict a negative emotional reaction to the shooting of the choir (at 1:55/Choir shooting) preceded by a general amusement about Donald’s dance moves (and thus * being distracted from the previous violence)
After the first person got shot I was completely distraught and couldn’t get into the dancing or any other aspect of the video.
When the choir was shot I immediately made the connection towards the Charleston shooting and how no place was safe from this kind of violence.
I am astonished, amazed and downright disgusted by the reaction of black americans to the violence in this video. I have to assume it was their first exposure to this video in particular.
My point here being: "If you have an entire generation of people so used to violence that it does not make an impact anymore"; how are you going to change a country?
I think this is one of the ideas that Donald Glover and Hiro Murai were aiming at during the production of this video.